Charleston Style and Design

FALL 2015

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144 CS D a large company with a 50-year track record of success is advan- tageous to his local enterprise. He is also quick to point out that Charleston Gold & Diamond Exchange operates on an independent basis. "We are a hometown local business— established and built 15 years ago. We know our regular cus- tomers by name, and they know us. When customers come in, we want them to feel comfortable in their surroundings. My staff and I have worked very hard to create this environment where each and every customer feels as if they are number one. We are known throughout the Charles- ton area for this feeling and our superior customer service." Despite his loyal clientele, Cohn says he is still often asked, "What is this place and what do you do?" "Many people," he says, "think we are a wholesaler that sells to other businesses in our industry, which is half right. We are a wholesaler, but we also provide this wholesale-type pric- ing to anyone who walks through our door, regardless if they are a dealer or a retailer. Everyone receives that same great price and service." This unusual business model is possible because of the way Charleston Gold & Diamond Exchange acquires the store's vast inventory of new and estate pieces. "Our new items—primarily watches and jewelry—are pur- chased through store buyouts and manufacturer closeouts. [Others are] manufactured jewelry items from our produc- 1. Retro-inspired earrings with rose- cut diamonds; tri-colored pavé-set diamond bangles. 2. Elegant pearl-and-diamond cuff bracelet, an estate piece. 3. Edwardian, art deco and contemporary-style estate rings. 4. Diamond bracelet with a unique geometric design; classic diamond tennis bracelet. 5. Stunning cushion-cut yellow diamond ring; 4-carat diamond stud earrings. 5 4 3

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