Charleston Style and Design

FALL 2015

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D E S I G N A C C E N T S When Steven Ferrara and his wife moved to the Charleston area in 2014, the couple planned to spend the remainder of their retirement years playing golf and relaxing in the sun. When his older brother, Vincent, asked him if he would be inter- ested in opening a home ac- cessories store, Ferrara admits 236 CSD that operating an upscale décor business didn't ft his defnition of retirement. However, he was intrigued by the idea. The brothers, who migrat- ed south from New York City, worked together in their family's construction business for most of their lives, so there was little doubt in the younger brother's mind that the two could make a go of it. Ferrara quickly realized that his older brother had al- ready thought the idea through and was ready to move forward as soon as he got the nod from him. "When my brother, Vincent, retired about 20 years ago, he moved to Boca Raton, Florida," METROPOLITAN FLAIR BY PATRA TAYLOR | PHOTOG RAPHY BY HOLG E R OB E NAUS for imaginative, artistic home accents visit bella décor explains Ferrara, who serves as Bella Décor's buyer and man- ager of operations. "There he made a good friend who owns a home décor store on Atlantic Avenue in Delray Beach. Just by spending a couple of days a week with his friend through the years, Vincent learned the business. My brother decided it would be a perfect business for me, because he knew I was the one in the family who had a fair for interior design." After spending a few days in Florida with his brother and his friend, Ferrara jumped in with both feet. As he began the process of fnding the perfect location, he also thoroughly reviewed the Charleston area's fourishing home décor market and identifed an underser- viced niche he believed he was uniquely qualifed to fll. "I decided to pull interior design styles from three distant corners of the United States—Los Angeles, New York City/Tribeca and Miami. There is very little of that type of styling here," he says. "Plus, I knew the hottest trends coming out of those major metropolitan areas would appeal to the area's young pro- fessionals, as well as to those moving here from other parts of the country." In late July, after months of planning and construction, Ferrara opened the doors of Bella Décor in Mount Pleasant's

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